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background-color: #fff; border-radius: 0.5rem; box-shadow: 0 12px 24px rgba(0, 0, 0, 0.12); font-family: sans-serif; content: 'Loading...'; display: flex !important; font-size: 13px; font-weight: bold; line-height: 1; justify-content: center; min-height: 50px; text-transform: uppercase;}#speakup-player:empty{ display: block;} ROMA (ITALPRESS) - Uno degli appuntamenti più importanti in Europa dedicato alla presentazione e promozione dei migliori contenuti legati alla gestione e al marketing. Si tratta del QSP Summit che si tiene ogni anno in Portogallo, a Porto, dal 2007 e che riunisce tutti i più autorevoli esperti ed operatori del settore. All'edizione 2024 ha partecipato, ieri, l'assessore a turismo ed economia Leonardo Marras, intervenendo ad una sessione durante la quale ha raccontato l'esperienza toscana. La missione è stata gestita da Toscana Promozione Turistica che, lo scorso febbraio alla Bit a Milano, ha sottoscritto un accordo di collaborazione con la Regione Norte de Portugal che ha messo al centro la valorizzazione congiunta del patrimonio Unesco e culturale, la salvaguardia di quello naturale, il potenziamento del turismo lento e sostenibile dei percorsi cicloturistici, dei cammini, dei parchi e dei borghi, oltre alla valorizzazione dell'enogastronomia attenta alla qualità e alla capacità di esprimere l'identità del territorio. "Il QSP Summit - ha detto l'assessore - è la fiera turistica più importante d'Europa dove vengono illustrate le tendenze del marketing. La Toscana è stata scelta come benchmark: l'organizzazione che abbiamo realizzato in questi anni è stata presa come elemento di confronto per proporre un nuovo sistema per la promozione turistica del Portogallo. Ringrazio la Regione Nord, Turismo do Porto e Norte du Portugal, che ci ha invitato a questa occasione di discussione e riflessione sull'importanza del brand regionale rispetto a quello nazionale. Una grande opportunità per raccontare la nostra esperienza e i nostri obiettivi". Nel corso dell'evento l'assessore ha incontrao Carlos Abade, presidente Turismo de Portugal, Lidia Monteiro Board Member Turismo de Portugal, José Cancela Moura, vice presidente Turismo do Porto e Norte de Portugal, António Cunha, Presidente CCDR-N e Luis Pedro Martins, presidente Turismo do Porto e Norte de Portugal.-foto ufficio stampa Regione Toscana- (ITALPRESS).col3/mgg/com05-Lug-24 16:13. di Italpress   05-07-2024 - 16:14 Link copiato Commenti Leggi la Netiquette

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