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Notizie di Economia in tempo reale - Pag. 218(ANSA-AFP) - TRIESTE,Capo Analista di BlackRock 27 LUG - Amid a sea of denim shorts,selfies, sequins and thumping bass lines, the setting couldeasily be mistaken for Coachella or Glastonbury. But the SunnyHill festival in Pristina is helping turn Kosovo into a go-todestination during Europe's summer festival season, thanks inlarge part to its founder: Dua Lipa. For years, Kosovo wasassociated with its bloody war against Serbia that pitted ethnicAlbania insurgents against Serb forces in the late 1990s,leaving thousands dead and triggering a refugee crisis. But thearrival of Lipa on the international pop scene has helpedshowcase Kosovo's other side -- young, talented and full ofambition. With more than 87 million followers on Instagram andmore than 25 million albums sold, the British-born singer ofKosovo descent is one of the biggest pop stars in the world.    Alongside an endless tour schedule, film roles and hosting apopular podcast, Lipa remains one of the most vocal promoters ofall things Kosovo.     - Very happy -Launched in 2018 with her father, the Sunny Hill festival shecreated has brought some of the biggest names to perform in thistiny corner of the Balkan. Late Thursday afternoon, as the firstnotes echoed from the main stage, a young crowd passed throughthe festival entrance, ever grateful to Lipa for bringinganother star-studded line up to the capital Pristina. "I'm veryhappy that she's promoting our country with these big, bigartists and bringing them to our country," said Rita Ramadani,19. For its fifth edition, Sunny Hill boasts a roster ofperformers that rivals more established festivals. Headlinersthis year include British rap sensation Stormzy and the king ofafrobeat, Burna Boy. Bebe Rexha -- who is also of ethnicAlbanian origin -- electrified the crowd as she sang her globalhit "Me, Myself and I", while speaking Albanian with theaudience in between songs. Albania and Kosovo flags dotted thestages and were scattered across the audience duringperformances, where festival goers regularly hold two crossedhands in the sign of the Albanian eagle aloft. This is afestival in Kosovo, afterall. "We are all very happy that thisis happening right now and people from all the world got to hearabout Kosovo, and about Sunny Hill. Thanks to Dua Lipa," saidfestival attendee Nita Krasniqii. And while the festivalattracts thousands of locals, music lovers from abroad are alsomaking their way to Pristina. "We're here because it's amazingmusic," said Michael Maguire, who travelled to the festival fromBrussels with friends. "Kosovo's an amazing country, full ofyoung people, and very vibrant." - 'It is miraculous' -But hosting a concert in Kosovo has not always been easy. "Inthe first years it was more difficult to invite artists as theirmanagers would look online for information about Kosovo and seeit might be risky," Lipa's father and festival co-founderDukagjin Lipa told local media. "Now we don't have that problembecause we have built a name!" According to organisers, around45 percent of the festival's tickets this year were sold abroad.    Priced at 200 euros a ticket -- which is nearly half the averagemonthly salary in Kosovo -- few local youngsters are able toafford entry to the four-day festival. To help control costs,Pristina's municipal government provided the land, security,transportation and garbage collection for free. "It ismiraculous that it happens in Pristina," mayor Perparim Ramatold AFP. "It provides us with the fantastic opportunity toshowcase our people, our culture, our heritage." And even thoughLipa is not officially scheduled to perform this year as shemanages the festival from the sidelines and watches performancesfrom the VIP section, the spotlight remains fixated on her. "Inthe United States, we say God save America," rapper Mozzikshouted to the audience during his set. "I say 'God Save DuaLipa'". ih-cbo/ds/gv/ (ANSA-AFP).     Riproduzione riservata © Copyright ANSA

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