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Vaccino AstraZeneca, stop definitivo della Norvegia: sospeso anche Johnson & JohnsonPubblicità,investimenti Nielsen: a giugno investimenti +12,3%, balzo tv (+27%) di Askanews   31-07-2024 - 15:40 Link copiato #iubenda-cs-banner .iub_ts_bc:not(.iubenda-custom-content) *,#iubenda-cs-banner [class*=" iub"],#iubenda-cs-banner [class^=iub],.iubenda-tp-btn:not([data-tp-nostyle]){ 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""!important;right:auto!important;table-layout:auto!important;text-align:left!important;text-decoration:none!important;text-indent:0!important;text-shadow:none!important;text-transform:none!important;top:auto!important;unicode-bidi:normal!important;white-space:normal!important;width:auto!important;word-break:normal!important;word-spacing:normal!important;z-index:auto!important;list-style-type:inherit!important;padding:0!important}#iubenda-cs-banner{ background:0 0!important;border:0!important;display:-webkit-box!important;display:-ms-flexbox!important;font-size:15px!important;height:100%!important;left:0!important;line-height:1.4!important;margin:0!important;opacity:0!important;overflow:hidden!important;padding:0!important;pointer-events:none!important;position:fixed!important;top:0!important;-webkit-transition:opacity .4s!important;-o-transition:opacity .4s!important;transition:opacity .4s!important;width:100%!important;will-change:opacity;z-index:99999998!important}#iubenda-cs-banner 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background-color: #fff; border-radius: 0.5rem; box-shadow: 0 12px 24px rgba(0, 0, 0, 0.12); font-family: sans-serif; content: 'Loading...'; display: flex !important; font-size: 13px; font-weight: bold; line-height: 1; justify-content: center; min-height: 50px; text-transform: uppercase;}#speakup-player:empty{ display: block;} Milano, 31 lug. (askanews) - A giugno gli investimenti pubblicitari in Italia hanno registrato una crescita del 12,3%, portando la raccolta pubblicitaria del primo semestre 2024 a +5,7%. Se si esclude dalla raccolta web la stima Nielsen sul search, social, classified e dei cosiddetti OTT, l'andamento nel semestre si attesta a +6,7%."Gli investimenti pubblicitari in Italia hanno registrato una crescita significativa nel mese di giugno, con un incremento del 12,3%. Questo aumento è stato trainato principalmente dalla tv che grazie ai Campionati Europei di calcio ha registrato un exploit del +26,9%", ha dichiarato Luca Bordin, Country Leader Italia. "Il trend molto positivo si estende a quasi tutti i mezzi di comunicazione, fatta eccezione per la stampa che continua a registrare un calo del -6,7%. Una nota particolare va fatta per il comparto Automobili, che cresce del 25,7% nel primo semestre, a sostegno delle immatricolazioni (+5,3%) e confermando il ruolo trainante nel mercato dell'advertising".Relativamente ai singoli mezzi, la tv è cresciuta a due cifre a giugno (+26,9%; +8,6% nel semestre). I quotidiani sono in calo: -4% a giugno e del -7,1% nel semestre. In decremento anche i periodici (-12,3% e -2,8%). La radio è in crescita del 16,3% nel mese di giugno e +10,4% nel semestre.Sulla base delle stime realizzate da Nielsen, la raccolta dell'intero universo del Web advertising nel primo semestre chiude con un +4,2% (+5,4% se si considera il solo perimetro Fcp AssoInternet). Segno positivo nel semestre per l'Out of Home (Transit e Outdoor) +13,5%, in crescita la Go TV che segna un +10,3% e il Cinema +49,2%. In calo il Direct Mail -6,6%. di Askanews   31-07-2024 - 15:40 Link copiato Commenti Leggi la Netiquette

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