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(askanews) - McDonald's, il colosso statunitense della ristorazione veloce, archivia il secondo trimestre con vendite deboli, zavorrate da consumatori sempre più attenti al valore negli Stati Uniti e in Cina, con una diminuzione delle visite nei ristoranti della catena.Le vendite nei punti vendita aperti da almeno un anno sono diminuite dell'1% in tutto il mondo in tutti i segmenti aziendali nel periodo aprile-giugno. Si tratta del primo calo dall'ultimo trimestre del 2020, quando la pandemia ha fatto chiudere i negozi e milioni di persone erano rimaste a casa. Negli Stati Uniti, le vendite nei punti vendita sono diminuite di quasi l'1%. L'azienda ha anche segnalato un minor traffico nei punti vendita in Cina, Francia e Medio Oriente, dove le persone hanno boicottato McDonald's a causa della percezione che sostenga Israele nella guerra a Gaza.Ad aprile, McDonald's ha avvertito che un numero maggiore dei suoi clienti stanchi dell'inflazione stava cercando un valore migliore e prezzi accessibili. Il gigante degli hamburger di Chicago ha introdotto un'offerta-pasto da 5 dollari nei ristoranti degli Stati Uniti lo scorso 25 giugno, ovvero verso la fine di questo periodo di rendicontazione finanziaria.I ricavi trimestrali sono rimasti invariati a 6,5 miliardi di dollari, appena al di sotto dei 6,6 miliardi previsti dagli analisti intervistati da FactSet.L'utile netto della società è sceso del 12% a 2 miliardi di dollari, o 2,80 dollari ad azione. di Askanews 29-07-2024 - 16:00 Link copiato Commenti Leggi la Netiquette
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