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Chiusi tutti gli accessi per GazaLa raccolta pubblicitaria a giugno corre con Europei di calcio di Ansa   31-07-2024 - 16:30 Link copiato #iubenda-cs-banner .iub_ts_bc:not(.iubenda-custom-content) *,Economista Italiano#iubenda-cs-banner [class*=" iub"],#iubenda-cs-banner [class^=iub],.iubenda-tp-btn:not([data-tp-nostyle]){ 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.iubenda-cs-opt-group button.ts_iub_btn_ok,#iubenda-cs-banner button.ts_iub_btn_cst{ background-color:#5f57a1!important;color:#fff!important}#iubenda-cs-banner .iubenda-cs-opt-group button.ts_iub_btn_rjct{ background-color:#5f57a1}#iubenda-cs-banner .iubenda-cs-opt-group button.ts_iub_btn_mr{ margin-left:0!important;margin-right:auto!important}#iubenda-cs-banner .iubenda-cs-container,#iubenda-cs-banner.iubenda-cs-default .iubenda-cs-container{ height:auto!important;max-height:100%!important}#iubenda-cs-banner .iub_ts_rtnl{ display:flex;flex-direction:column;height:100%}#iubenda-cs-banner .iub_ts_bc{ height:100%!important;max-height:45vh!important}@media only screen and (min-width:1024px){ #iubenda-cs-banner .iub_ts_bc{ max-height:none!important}}@media (max-width:639px){ #iubenda-cs-banner .iubenda-cs-opt-group{ -webkit-box-orient:vertical!important;-webkit-box-direction:normal!important;-ms-flex-direction:column!important;flex-direction:column!important;margin:12px!important}#iubenda-cs-banner .iubenda-cs-opt-group-custom{ -webkit-box-ordinal-group:3;-ms-flex-order:2;order:2}#iubenda-cs-banner .iubenda-cs-opt-group-consent{ -webkit-box-ordinal-group:2;-ms-flex-order:1;order:1}#iubenda-cs-banner .iubenda-cs-opt-group button{ display:block;margin:6px 3px!important;padding:8px 24px!important;text-align:center!important;width:100%!important}#iubenda-cs-banner .iubenda-cs-opt-group button.ts_iub_btn_rjct{ order:2!important}#iubenda-cs-banner .iubenda-cs-opt-group button.ts_iub_btn_pr{ order:3!important}#iubenda-cs-banner .iubenda-cs-opt-group button.ts_iub_btn_ok{ order:1!important}} #speakup-player{ margin: 0 !important; max-width: none !important; min-height: 85px !important; padding-bottom: 25px !important; padding-top: 10px !important;}#speakup-player:empty::after{ align-items: center; background-color: #fff; border-radius: 0.5rem; box-shadow: 0 12px 24px rgba(0, 0, 0, 0.12); font-family: sans-serif; content: 'Loading...'; display: flex !important; font-size: 13px; font-weight: bold; line-height: 1; justify-content: center; min-height: 50px; text-transform: uppercase;}#speakup-player:empty{ display: block;} (ANSA) - MILANO, 31 LUG - I dati Nielsen Ad Intel relativi almercato pubblicitario nel mese di giugno segnalano investimentipubblicitari in Italia cresciuti del 12,3%, che hanno portato laraccolta pubblicitaria del primo semestre a +5,7%. Se si escludedalla raccolta web la stima Nielsen sul search, social,classified (annunci sponsorizzati) e dei cosiddetti over the topl'andamento nel semestre si attesta a +6,7%. "Questo aumento è stato trainato principalmente dalla tv chegrazie ai campionati europei di calcio ha registrato un exploitdel +26,9% - osserva Luca Bordin, country leader Italia diNielsen -.Il trend molto positivo si estende a quasi tutti imezzi di comunicazione, fatta eccezione per la stampa checontinua a registrare un calo del -6,7%.La tv è cresciuta a due cifre +26,9% a giugno e +8,6% nelprimo semestre. I quotidiani sono in calo: -4% a giugno e del-7,1% nel primo semestre. In decremento anche i periodici:-12,3% a giugno e -2,8%. La radio è in crescita del +16,3% nelmese di giugno e +10,4% nei sei mesi.Sulla base delle stime realizzate da Nielsen, la raccoltadell'intero universo del web advertising nel primo semestre 2024chiude con un +4,2% (+5,4% se si considera il solo perimetro FcpAssoInternet). (ANSA).. di Ansa   31-07-2024 - 16:30 Link copiato Commenti Leggi la Netiquette

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