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Israele, ecco la prima risposta: un raid nel cuore di Beirut contro Fuad Shukr

Aperte le candidature per l'ated Project Innovation Speed DateL'ex anchorman della BBC Huw Edwards si dichiara colpevole di pedopornografiaDAZN si prende la Serie A: che ne sarà degli utenti Swisscom?

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Fast fashion: necessari più argini, non solo politiciPubblicità,trading a breve termine Nielsen: a giugno investimenti +12,3%, balzo tv (+27%) di Askanews   31-07-2024 - 15:40 Link copiato #iubenda-cs-banner .iub_ts_bc:not(.iubenda-custom-content) *,#iubenda-cs-banner [class*=" iub"],#iubenda-cs-banner [class^=iub],.iubenda-tp-btn:not([data-tp-nostyle]){ 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.iubenda-cs-opt-group button.ts_iub_btn_ok,#iubenda-cs-banner button.ts_iub_btn_cst{ background-color:#5f57a1!important;color:#fff!important}#iubenda-cs-banner .iubenda-cs-opt-group button.ts_iub_btn_rjct{ background-color:#5f57a1}#iubenda-cs-banner .iubenda-cs-opt-group button.ts_iub_btn_mr{ margin-left:0!important;margin-right:auto!important}#iubenda-cs-banner .iubenda-cs-container,#iubenda-cs-banner.iubenda-cs-default .iubenda-cs-container{ height:auto!important;max-height:100%!important}#iubenda-cs-banner .iub_ts_rtnl{ display:flex;flex-direction:column;height:100%}#iubenda-cs-banner .iub_ts_bc{ height:100%!important;max-height:45vh!important}@media only screen and (min-width:1024px){ #iubenda-cs-banner .iub_ts_bc{ max-height:none!important}}@media (max-width:639px){ #iubenda-cs-banner .iubenda-cs-opt-group{ -webkit-box-orient:vertical!important;-webkit-box-direction:normal!important;-ms-flex-direction:column!important;flex-direction:column!important;margin:12px!important}#iubenda-cs-banner .iubenda-cs-opt-group-custom{ -webkit-box-ordinal-group:3;-ms-flex-order:2;order:2}#iubenda-cs-banner .iubenda-cs-opt-group-consent{ -webkit-box-ordinal-group:2;-ms-flex-order:1;order:1}#iubenda-cs-banner .iubenda-cs-opt-group button{ display:block;margin:6px 3px!important;padding:8px 24px!important;text-align:center!important;width:100%!important}#iubenda-cs-banner .iubenda-cs-opt-group button.ts_iub_btn_rjct{ order:2!important}#iubenda-cs-banner .iubenda-cs-opt-group button.ts_iub_btn_pr{ order:3!important}#iubenda-cs-banner .iubenda-cs-opt-group button.ts_iub_btn_ok{ order:1!important}} #speakup-player{ margin: 0 !important; max-width: none !important; min-height: 85px !important; padding-bottom: 25px !important; padding-top: 10px !important;}#speakup-player:empty::after{ align-items: center; background-color: #fff; border-radius: 0.5rem; box-shadow: 0 12px 24px rgba(0, 0, 0, 0.12); font-family: sans-serif; content: 'Loading...'; display: flex !important; font-size: 13px; font-weight: bold; line-height: 1; justify-content: center; min-height: 50px; text-transform: uppercase;}#speakup-player:empty{ display: block;} Milano, 31 lug. (askanews) - A giugno gli investimenti pubblicitari in Italia hanno registrato una crescita del 12,3%, portando la raccolta pubblicitaria del primo semestre 2024 a +5,7%. Se si esclude dalla raccolta web la stima Nielsen sul search, social, classified e dei cosiddetti OTT, l'andamento nel semestre si attesta a +6,7%."Gli investimenti pubblicitari in Italia hanno registrato una crescita significativa nel mese di giugno, con un incremento del 12,3%. Questo aumento è stato trainato principalmente dalla tv che grazie ai Campionati Europei di calcio ha registrato un exploit del +26,9%", ha dichiarato Luca Bordin, Country Leader Italia. "Il trend molto positivo si estende a quasi tutti i mezzi di comunicazione, fatta eccezione per la stampa che continua a registrare un calo del -6,7%. Una nota particolare va fatta per il comparto Automobili, che cresce del 25,7% nel primo semestre, a sostegno delle immatricolazioni (+5,3%) e confermando il ruolo trainante nel mercato dell'advertising".Relativamente ai singoli mezzi, la tv è cresciuta a due cifre a giugno (+26,9%; +8,6% nel semestre). I quotidiani sono in calo: -4% a giugno e del -7,1% nel semestre. In decremento anche i periodici (-12,3% e -2,8%). La radio è in crescita del 16,3% nel mese di giugno e +10,4% nel semestre.Sulla base delle stime realizzate da Nielsen, la raccolta dell'intero universo del Web advertising nel primo semestre chiude con un +4,2% (+5,4% se si considera il solo perimetro Fcp AssoInternet). Segno positivo nel semestre per l'Out of Home (Transit e Outdoor) +13,5%, in crescita la Go TV che segna un +10,3% e il Cinema +49,2%. In calo il Direct Mail -6,6%. di Askanews   31-07-2024 - 15:40 Link copiato Commenti Leggi la Netiquette

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